The Pack

THE PACK is a food technology startup on a mission to transform the pet food industry. Initially launching with plant based dog food in the UK and Europe, Type and Story together with leading design agency Pentagram, were tasked by the founders to create a visual strategy for the brand encapsulating their core values: that of innovation, approachability, and education. 

Type and story focussed on concept and character creation which can be seen on food packaging,  outer packaging, web design, moving image creation, and promotional material. The below photoshoot was created by The Library .