Hello and Welcome to Type & Story.

Type and Story is a small, London-based design studio founded by designer, Niccy Iseman, with the intention to help people tell stories and express feelings through meaningful greeting card designs. The aim of Type and Story is to create and distribute purposeful paper goods, including greeting cards, gift wrap and tags, and gift kits to those with stories to tell.

Type and Story operates like a micro fashion house, in that each ‘story’ is different, but always under the umbrella of typography and storytelling. This means that there are various sources of inspiration for the greeting card and paper product ranges, including the mystical, the cosmic and the everyday. Expressing emotions is not a simple task for everyone, but with the help of the thoughtful designs, the brand allows everyone to share their innermost sentiments. The gender-neutral greeting card designs and unconventional cards disregard the usual assumptions and allow space for individuality. As the greeting card and paper product brand continues to expand into independent and major stores both in the UK and worldwide, Niccy’s design focus doesn’t waver from the initial founding intention. Ultimately, living well with purpose and intent is at the core of every story choice and the brand’s overall ethos.

In the first 6 months of launching, Type and Story was featured in three prestigious publications: Stylist Magazine, Wallpaper and Suitcase Magazine, for which we are incredibly grateful. In 2018, Type and Story was one of the lucky Stationery Show Launchpad winners, which enabled Niccy to showcase her products to the trade for the first time, kick-starting her wholesale journey with a bang. In 2019, Type and Story exhibited at Progressive Greetings Live, where Niccy was awarded a Golden Ticket from Paperchase, who became a wonderful supporter and stockist until they sadly closed their doors in 2023. In January 2020 and 2021, Type and Story won the ‘Most Engaging Print’ category at Top Drawer’s Paper Awards and was runner-up for the 'Most Exciting Use of Colour’ category. In 2021 Type and Story was shortlisted for The Henries ‘Most Promising Young Designer award ’ and continues to dazzle the industry with her unique designs.

Type and Story are now proudly stocked in some of the most exciting UK retailers and beautiful independent stores across the Globe.

We take interest in so much. We take nothing as fact and are open to multiple interpretations. We take interest in how things are displayed and styled as well as what the core of each collection means. We are open-minded and revel in the act of storytelling.  

Tell your story and come and join our gang. It's a great one to be in.