Hello Welcome to Type and Story.

Purveyors of purposeful paper goods for people with stories to tell.

Type and Story are a small, London-based design studio founded by talented designer, Niccy Iseman, with the intention of helping people to tell stories and express feelings through our meaningful greetings cards and purposeful paper products for every occasion.

The ethos behind our brand is deep rooted in helping people to tell stories and convey feelings through
meaningful exchanges. Expressing emotions is not an easy task for everyone, but with the help of our soulful designs, the hope is that everyone can share their innermost sentiments through the collection of ‘stories’. We operate just like a micro fashion house in that very ‘story’ collection is unique, but always anchored to typography and storytelling. Drawing on themes as our source of inspiration, our inclusive greetings cards and paper product ranges allude to mysticism, the cosmic and the everyday.

Every card crafted by Type and Story is printed on FSC quality paper, in small batches to ensure minimum waste. Using hand finished elements and planet friendly production processes, ensures we remain focused on being kinder to the environment too.

We are delighted to have been featured in a number of prestigious publications, including House Beautiful, Wallpaper, Suitcase and Stylist Magazine. The brand has also won a number of coveted industry awards and was shortlisted for the Henries ‘Most Promising Young Designer Award’ 2021.

You can find our bespoke greetings cards, gift wrap and gift tags at selected UK stockists, including Liberty’s and Oliver Bonas, as well as a selection of independent concept stores across the globe.

In the first 6 months of launching, Type and Story was featured in three prestigious publications: Stylist Magazine, Wallpaper and Suitcase Magazine, for which we are incredibly grateful. In 2018, Type and Story was one of the lucky Stationery Show Launchpad winners, which enabled Niccy to showcase her products to the trade for the first time, kick-starting her wholesale journey with a bang. In 2019, Type and Story exhibited at Progressive Greetings Live, where Niccy was awarded a Golden Ticket from Paperchase, who became a wonderful supporter and stockist until they sadly closed their doors in 2023. In January 2020 and 2021, Type and Story won the ‘Most Engaging Print’ category at Top Drawer’s Paper Awards and was runner-up for the 'Most Exciting Use of Colour’ category. In 2021 Type and Story was shortlisted for The Henries ‘Most Promising Young Designer award ’ and continues to dazzle the industry with her unique designs.

Type and Story are now proudly stocked in some of the most exciting UK retailers and beautiful independent stores across the Globe.

We take interest in so much. We take nothing as fact and are open to multiple interpretations. We take interest in how things are displayed and styled as well as what the core of each collection means. We are open-minded and revel in the act of storytelling.  


Tell your story and come and join our gang. It's a great one to be in.